What is a product video?

A product video can be used for many different reasons and many different products. These are usually short videos around one minute long in which they are recording cinematic shots of a specific product doing whatever it is based around. For example, in a product video for a packet of crisps, they would probably show off the bag being opened and eaten as well as the design.

The whole point of these are to advertise the product being filmed and therefore they aim to make the product look as good as possible in order to try and sell it to the audience.

Producer Strategy

Controversy

By creating a controversial video, you are already more likely to gain more attention as it will get the attention from viewers as some people will like it whereas some people may completely disagree. Because of this, you may gain some negative feedback or bad reviews on the video, however, that proves that your video has stood out and created a talking point.

Entertaining

No matter what you are creating, a huge factor to take in would be how entertaining the video is. This is crucial as no matter the video, nobody wants to watch a boring video and therefore want to watch something entertaining that will keep them interested from start to finish. A good way of doing this would be by making the video aesthetically pleasing by either using bright colours, symmetrical shots and many more ways.

Thought provoking

Creating a thought provoking video is a lot harder depending on the video you are creating. However, these tend to help gain a lot of attention as they are based around something with a deep meaning which will catch the attention of a lot of people who support the same cause and can help spread awareness.

Demographic

Finally, the last strategy would be to target their demographic audience. This gains the attention of their fans as it is very common. The music video 'Happy' shows a range of people dancing and spreading positivity. This video is best for showing their demographic audience.

Independent- Independent labels get less revenue and a smaller budget so often, videos have to be more creative than flashy. The producer might only specialise in a certain genre. An example is the 'Artic Monkeys', their song 'I Bet You Look Good On The Dancefloor' is a low budget music video.

Major- The best known major labels are Sony Records and Universal Music. These major labels earn the most revenue as their budget is so big. Because these labels are so big and worldwide, most popular artists such as Harry Styles have signed with them. Harry Styles' 'Golden' music video that has just been premiered less than 2 week ago on YouTube has become very successful reaching 44 million views. According to "Bad Blood Bank", the music video would have earned Harry well over £50,000.

Self Artist Centred- Self artist centred labels don't earn much revenue therefore the music videos are on a cheap budget as the artists cant afford a fancy set up. The artists are not well known so they wont be that bothered of their reputation.

Extension of Income- User generated content is how money is made through music videos. YouTube is one of the biggest platforms for artists/bands to make money as there music videos get viewed thousands of times everyday. Another way money is made through product placement. Adverts will be made on a certain brand and will use an artist or a bands music. This promotes the brand item and the artists music.